You’re not a writer, or a blogger. As a matter of fact, you don’t even like to send emails. So why is a blog so important?
Think of the blog on your business website like a great conversation you have with someone who comes into your store. You find out you both love some things (and hate some things). You discover mutual acquaintances, and similar passion for sports.
But, the customer has come to you for information. It may or may not lead to a sale, but if you’re the expert behind the counter, then it stands to reason that the customer will get their questions answered.
This is where the blog comes in.
Let’s say you own a butcher shop. A lady comes in who bought chicken last week, and is asking you about a beef roast. She describes what she’s hoping to create for an upcoming family gathering. You make some suggestions, and offer some cooking tips. (Slow oven, baste, oil pan/don’t oil pan, etc) Snap! You just had a conversation that could be a blog post! Your expertise, on your website, for your potential customers.
Now, if writing isn’t your thing, consider doing a quick video blog. It would be like having the conversation with the lady about the beef roast, only you have the conversation in front of your smart phone camera.
Whether it’s recipes, how-to’s, or your opinions about the latest innovations in your field, potential customers will begin to trust your expertise before they ever enter your store. And, if there’s trust, then you have a good customer for life.
You can begin by just keeping a pad handy with ideas of what you could write (or say on video) and see where it goes. You can have friends or family write some blog entries as well. You can also have links on your website to articles well-known people have written about your kind of business.
The topics are only limited by your imagination.