Owning a business involves risk. Sometimes the biggest risk takers have the most success. Then there’s the rest of us. We learn what we can about our markets, our vendors, our customers and our products and then hope we make good decisions every day.
But there are no guarantees, no “sure thing” when it comes to business. What worked last year may not work this year. I may do everything the experts say will help grow my business, and still not see growth.
However, there are some proven factors that every business can and should have.
Exceptional service – is probably number one. If your product/service is good, customers will come back for more.
Digital marketing – Internet ads have overtaken printed advertising, and a website that showcases your business is invaluable. When people hear about a business, the first thing they do is check their website. Also, more and more businesses offer online shopping.
Social Media – like websites, social media can spread the word about you and your business. For some business owners, it may seem like added work. But, to the new generation of customers, social media is where they get the information about your business, products and services. 60% of new customers will check your Facebook page before coming to your store!
There are still going to be challenges in every business. And like it or not, the internet is here to stay. Why not invest a little time and resources in the future of your business?